MICHELLE
"BLOWBACKLADY"

FOUNDER. CREATOR. COMMUNITY BUILDER.

Michelle “BlowBackLady” is an Apex Legends creator, tournament organizer, broadcaster, and founder of BB eSports. She creates competitive events, player-development programming, educational outreach in gaming, community stories, and behind-the-scenes content documenting the growth of a woman-led esports organization.

REACH & COMMUNITY

5,500+ combined platform connections across Twitch, Discord, X, TikTok, and Instagram.TWITCH 1,867 followers
DISCORD 1,201 members
BLOWBACKLADY X 1,520 followers
INSTAGRAM 304 followersRecent Twitch audience: 75% North America • 14% Europe • 3% Latin America • 1% Middle East • 7% other or unspecified. Based on 1,103 recent location views.

WHY PARTNER WITH ME

• Woman-led esports founder with a community-first voice
• Apex Legends Creator Hub member 2026
• Razer Creator Program member 2026
• Delivered a sponsored stream for Logitech G PLAY 2026
• EWC Approved Creator for Co-Streaming ALGS Split 1 Playoffs 2026
• Approved creator/media coverage for ALGS Split 2 Playoffs 2026
• 30+ competitive events produced since 2020 including Charity Tournaments
Collaborating w/OU Esports Co-Curricular Innovation Department of University of Oklahoma on clinics & youth camps. 2026
• Reach into Oklahoma schools, students, and esports clubs
BB eSports Academy: Connecting Students with Elite Coaching. Creating Competitive Pathways.Available for creator campaigns, product integration, event coverage, community activations, educational consulting and management of esports programs, and long-term brand partnerships.